Many of you must have heard of Blockchain, a concept that has disrupted the latest technologies to incorporate that is more inclusive and inductive. It changed the corporate landscape to form secure and trustworthy transactions of finance, and a comprehensive range of data and documents. The technology is not very old but is now successfully making it sway in financial, education, health, travel, transportation, logistics, and other fields.
Whenever we develop a website or mobile application in any technology, we need it to be search engine optimized (SEO), for gaining ranking in Google Search Engine.
We at SEO Services Agency will take a step further in the technology stream to adopt the strategies that mean business and success for you.
Now the question here is what blockchain means for the Search Engine Optimizer?
Is there any connection between the blockchain and SEO?
At the onset, you will say No!
This is a ridiculous question as Blockchain is a technical thing, a program while SEO is a part of digital marketing. But Blockchain does impact SEO, as both are indirectly related, a strong indirect relation that should not get broken.
First, we will try to explain how the Blockchain will impact the Search Engine Marketer
In the digital marketing process, Google, Facebook, and other social media channels connect websites with advertisers.
Google offers scope to the advertisers to run their advertisements on websites via the Google Display Network. This gigantic search engine acts as a mediator between the advertisers and website owners generating trust between the two. And with the entry of blockchain, the trust deepens advocating guaranteed authenticity.
Advertisers are ensured that the website owner charges only for genuine clicks.
Blockchain also reduces the chances of online fraud and offers transparency for the stakeholders and whosoever are involved in a transaction without displaying personal details.
Now many companies like the Interactive Advertising Bureau, DMA, and Microsoft are operating on the blockchain.
- Blockchain removes the need for a middleman
- It confirms the authenticity of each user
- Validate the agreement between websites and advertisers
- Ensure that the advertiser is only getting charged for actual click-through
- Decrease all the chances of financial fraud that can occur on advertisers
- Verify that advertisements are getting genuine views and not bots
Impact on Search Engine Optimization
As companies continue to adopt blockchain, they will integrate it into their websites.
Though SEOs might have to face technical issues like compatibility this they can sort with the help of developers by creating a different content management system and offering website platforms. The work has already gained momentum on Schema Markup for blockchain certificates and user ID profiles.
There Are Transparency and Accountability
When there is transparency, there is naturally trust.
With blockchain technology transparency is ensured as the advertisers and website owners are now aware that the transaction will be secure and they will get genuine visitors. This results in the gain of visitors and naturally more traffic to the website.
Several cases have come to light when customers are cheated with counterfeit products as part of internet sales. But with blockchain, this scenario can change.
As it is not possible to modify its ledger system, customers can easily check and verify the originality of a product and its features.
Search engines access blockchain records to find whether the merchants are legitimate? They then use this data to index such companies. This is important as e-commerce is increasing.
Blockchain technology is impacting search marketing by disrupting the way payments are facilitated. The businesses will help blockchain-powered ad buyers to make use of smart contracts, and make the transactions more seamless and safe. Financial transactions are conducted in a safe environment, and this is all thanks to the power of blockchain.
Till today we cannot deny the blockchain is at the revolutionary stage yet there is very little study to derive the direct correlation between blockchain and digital marketing initiatives. There is no doubt that blockchain will give a lot of impetus to marketing efforts, but there is also a concern of threat in data portability and user control.
Studies in industries are required to make the assessment of the direct impact and perform much required descriptive and qualitative research of varied blockchain-based advertising systems.
While currently, businesses might not easily understand the blockchain technology concept and consumers. Yet a time is not far when businesses will start adopting this technology and creates an incredible impact on the whole game of SEO.
Who We Are
We at SEO services are a step ahead in the industry serving the clients with our digital marketing and SEO strategies and fulfilling their dreams. We adopt the strategies that now make your business grow but also built your credibility and respect in the industry.
In one of the blogs, Neil Patel refers to the heap of SEO companies as ants who are after one cube of sugar. But what does that mean to you, a search for a good company that would make a good partner in your business venture? You can reach Google’s top pages, generate quality traffic and drive sales.
It is also a fact that only getting on top does not get you results. You need traffic, leads, and sales, and returns on your SEO investment, and this is all you can get from one.
We adopt a balanced holistic strategy that means a process that ensures regular traffic, and revenue and of course on top of the Google Search Engine.
We invite you to visit our website, SEO Services Agency.