Having a blog means, you are regularly updating content that would increase your credibility and ultimately traffic.
The catch is content is as important as your digital marketing efforts. But one question that everyone asks is, can we maintain consistency in the blog and the answer to this question is yes, consistency in content is a key to success.
But how, find the following reasons.
Regular blogging improves Google ranking
Now the requirement is for new, fresh, and evergreen content which is an inducing factor for a writer to remain not only regular with the content but also to give something new and of interest to the readers.
However, it is not a hard and fast rule as it depends on the industry you choose.
To get the results you not only have to write the content in the prescribed context but you also need to update links. The more you keep your content updated, the more response you will get.
A blog makes it easy to get Backlinks and internal linking
In the blog, you can create backlinks and internal links.
Write on the topic that others have written about and then create a link with that topic to reach the people. There are many backlinking tools available that help SEO marketers in creating internal linking and in aiding website navigation and set up a hierarchy.
Create brand awareness
Once you have started your blog, you need to create a brand for yourself. And for this blogging is imperative. If you update your website with one or two blogs a week with informative content, that is good enough to go. You can fill your blog with useful content about the product or services that you are offering, and the benefits of the same thereon.
There are several things that you can write about your products and services that mean your users are getting the information they want which can help them to make the decision. As the blog attracts visitors, your website will automatically start receiving new visitors and with that, it would start getting traffic.
Develop a repo and relationship with readers
Forging a relationship with the readers is vital for not only success but also in the SEO efforts.
By retaining consistency in your style of writing and the way you regularly post your article, creates a feeling of familiarity and brings readers to you.
Yet another reason for retaining consistency means gaining REO (Referral Engine Optimization). It means gaining word-of-mouth referrals through regularly updating the posts.
More you write new content, more opportunities will be opened for you, and in turn, and they will refer you to others.
Building relationship with other and cultivating rapport helps boost SEO.
Keep you at par in competition
Studies have found that around 80 per of the marketers across the world and in Australia are utilizing content and making it number one priority.
Around 96 percent of B2B marketers are dependent on customized content to talk to their potential customers and blog is the biggest medium. It is no doubt a fact that today customers are spending more and more time reading about the products and services online, and to make decisions.
So if you keep on updating your blog with fresh content, you are sure to achieve success.
Induces companies to Generate leads
When you update your blog with fresh and informative content, they would get more attracted to the products and services that you would offer. You are building relationships and reputations. Call to action words induce leads for your marketing team. A well-written blog motivates and links users to a landing page.
There is an ample amount of data that endorses the imperativeness of the blog posts and the impact that it creates on SEO. Any time you are writing content, you are interacting with your brand and helping in creating brand awareness and leads.
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